About

I provide a place to think when the questions get heavier.

Grounded in lived leadership

The work I do

I work with experienced leaders  navigating personal or professional transition while still carrying significant responsibility.

Where this was formed

Before this work, I ran and led businesses myself, carrying responsibility not only for results, but for people, culture and long-term decisions.

I understand what it’s like to be the one others look to for certainty, while privately holding questions that don’t yet have answers.

My qualifications

In addition to over 25 years of business and clinical knowledge and experience, I am a consultant and qualified coach.

I provide space to think clearly.

My work sits at the crossroads of self leadership, clear thinking and intentional next steps.

It’s not therapy, traditional coaching or consultancy alone.

It’s a space to think clearly about what is changing, what matters, and how to move forward in a way that is good for you. 

My story

I moved to England from India in the 1970s. After earning my first degree in Physiology, I returned to university to qualify as an Optometrist.

Becoming a business owner was a baptism by fire

When it was time to set up my own optometry business I put a lot of pressure on myself. With a toddler and another baby on the way I leapt in head first, convinced I had what it took to build a successful business.

But it didn’t work out like that. I struggled with management, workload, sleep deprivation and stress.

“Every business owner needs a Heena in their corner.

She helped me grow a healthy business with firm financial foundations.”

Marianne Page

Building my businesses

Within three years my business outgrew its premises. We relocated, expanded, opening up a second practice. 

I won't lie: it was challenging and I felt lonely most of the time.

I made mistakes and learned from them. I spent years working with mentors and studying business books.

At the same time, I learned business skills on the job, while juggling clinical responsibilities and raising my young family with the support of many wonderful people including my husband, parents and my business partner. 

Over time, I created personal frameworks for my business success and work life balance.

What happened next

Other clinicians and business owners began approaching me for advice and training. They wanted to know how I managed multiple responsibilities, family obligations, and my own wellbeing.

Intention setting played a huge role

Looking back, I realised intention setting had played a vital role in my business success. I had a natural ability to connect practical action with bold vision.

After selling my two practices, I began focussing on the next stage of my career as a consultant, coach and mentor. 

Today, my business continues to grow through word of mouth.

My philosophy about wealth

Wealth is not just about money, or your relationship to finances, although this is very important. 

It is wellbeing, coherence, and the ability to live and lead without constant internal conflict. 

For many leaders, this becomes the real work of mid-career and later chapters

It is no longer about how to succeed… but about succeedingwithout eroding what matters most.

To build a successful business, you need to:

“A session with Heena is worth its weight in gold. 

She takes no nonsense but delivers her message with gentleness and balance.”

Abi Sea, features writer and co-founder of Adventures in Marketing

Book a conversation with me

I would like to invite you to a Time Invested Purposefully (TIP) session.

A TIP session is not a sales call. It is a grounded conversation where we:

  • name what is actually going on
  • surface unspoken fears and assumptions
  • explore the real costs of staying the same versus changing something

Often, people leave clearer about what not to rush, which is where stability begins.