About

I provide a place to think when the questions get heavier.

Grounded in lived leadership

The work I do

I work as a thinking partner to experienced leaders who are navigating complex professional and personal transitions while still carrying significant responsibility.

Where this was formed

Before this work, I ran and led businesses myself, carrying responsibility not only for results, but for people, culture and long-term decisions.

I understand what it’s like to be the one others look to for certainty, while privately holding questions that don’t yet have answers.

My qualifications

In addition to over 25 years of business and clinical knowledge and experience, I am a consultant and qualified coach.

I provide space to think clearly.

My work sits at the intersection of leadership discernment, transition navigation, and thought partnership.

It’s not therapy, traditional coaching or consultancy alone.

It’s a space to think clearly about personal, professional and financial realities, without being pushed toward a particular outcome.

My story

I moved to England as a young child from India in the 1970s. After gaining my first degree in Physiology, I returned to university to become a qualified optometrist.

Becoming a business owner was a baptism by fire

When it was time to set up my own optometry business I put a lot of pressure on myself. With a toddler and another baby on the way I leapt head first. I felt confident that I had everything needed to build a successful clinician business.

But it didn’t work out like that. I struggled with management, workload, sleep deprivation and stress.

“Every business owner needs a Heena in their corner.

She helped me grow a healthy business with firm financial foundations.”

Marianne Page

Building my businesses

Within three years my business had outgrown its premises. We relocated and expanded, setting up a second practice. 

I won't lie: it was challenging and I felt lonely most of the time.

I made and learned from mistakes. I spent years working with mentors and scouring business books.

I learned business skills on the job whilst juggling clinical responsibilities to my customers. At the same time I was raising my young family, thanks to lots of wonderful support.

Along the way, I created frameworks for my business success and work life balance.

What happened next

Other clinicians and business owners began approaching me for advice and training. How did I manage multiple responsibilities, mindset and family obligations? How did I stay sane and look after my wellbeing?

Intention setting played a huge role

Looking back, I realised intention setting had played a vital role in my business success. I had a natural skill connecting practical action to big bold vision.

After I sold my two practices, I began focussing on the next stage of my career: consultant, coach and mentor. 

My business continues to build due to positive word of mouth.

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My philosophy about wealth

Wealth is not just about money, or your relationship to finances, although this is very important. 

It is wellbeing, coherence, and the ability to live and lead without constant internal conflict. 

For many leaders, this becomes the real work of mid-career or later chapters

It is no longer about how to succeed… but how to succeed without eroding what matters most.

To build a successful business, you need to:

  • Create sustainable foundations which work for you
  • Recognise and seize valuable opportunities
  • Understand and shift your mindset
How I can Help You

“A session with Heena is worth its weight in gold. 

She takes no nonsense but delivers her message with gentleness and balance.”

Abi Sea, features writer and co-founder of Adventures in Marketing

Book a conversation with me

I would like to invite you to a Time Invested Purposefully (TIP) session.

A TIP session is not a sales call. It is a grounded conversation designed to

  • name what is actually going on
  • surface unspoken fears and assumptions
  • explore the real costs of staying the same versus changing something

 

Often, people leave clearer about what not to rush, which is where stability begins.

contact me